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Friday, October 16, 2026
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Toto Wolff Preparing to Sell Stake Pricing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to record-breaking success in Formula 1

Toto Wolff is engaged in advanced talks to sell a portion of his ownership stake in the Mercedes Formula 1 team.

The deal estimates the Mercedes team at £4.6bn – an unprecedented figure for a Formula 1 squad – following McLaren were valued at £3.5bn in an adjustment to ownership structure last September.

Wolff, who holds one-third of the Mercedes F1 operation, plans to divest a stake approximately 5%.

The 53-year-old will remain as team boss and chief executive officer if the sale goes through.

Shareholder Structure

The other shareholders in Mercedes F1 are Mercedes-Benz and industrial group Ineos Group, who both hold one-third of the company.

A Mercedes spokesperson stated: "We are providing no comment on the matter. The governance of Mercedes F1 will remain unchanged, and all three partners are fully committed to continued achievements of Mercedes-Benz in F1."

Financial Increase

This arrangement would represent a significant increase in worth of Mercedes F1 after Ineos acquired its stake for £208m in 2022.

The rise demonstrates the growth in valuations of Formula 1 outfits in the past few years due to the growing popularity of Formula 1 globally.

This trend was evident with the box-office performance of the Formula 1 film starring Brad Pitt, which was released in summer 2023 and earned more than $630m (£458 million) at the box office.

It is the actor's top-grossing film and the most successful sports movie ever released.

Present Performance

Mercedes are runner-up in the team standings, trailing McLaren, with three races remaining in the current championship.

Mercedes' primary racer British driver George Russell has won two of the 21 grands prix this year and is in fourth place in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a record eight straight constructors' championships and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, between 2014 and 2021.

Written by

Joseph Price

A digital strategist with over a decade of experience in performance optimization and data-driven marketing insights.

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